google cardboard headset

Google corrugated  headset  helps save baby`s life.

Doctors in Florida, USA were able to plan a difficult surgery on a four month old baby girl with the help of a google corrugated headset.
The goggles headset can be used with a smartphone and an app to see images 3 dimensionally and in virtual reality (VR). In this case, a 3D model of the heart was constructed that could then be viewed from different angles using VR. The doctors were able to minutely plan every step of the complicated surgery ahead of time. This would help save valuable time once surgery started and improve the baby`s chances of surviving the procedure. They created the 3D model by uploading CT scans to an app called SketchFab which was then used on the smartphone.

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Corrugated_CastleMany parents know that a giant corrugated box can be a great toy for children and provide many hours of creative play building it into their own little world.
An Austin, USA-based startup took this idea one step further and created an app, named PopUp Play, that lets children design their own castle, spaceship or gingerbread house on a tablet or smartphone.

cardboardcity The French artist Olivier Grossetête will be associating art with architecture at the Sydney Festival in January 2016 through his ‘Ephemeral City’ project, one of the greatest community participation events. All people are invited to build together with their hands a monumental city only using cardboard and tape and not machines nor cranes.

corr_lexusA full size Lexus IS made of 1,700 laser-cut sheets of corrugated board on a steel and aluminium frame was unveiled at the Grand Designs Live show in Birmingham on 8 October. It is the result of the collaboration between skilled workers – known as takumi – who work on the Lexus production lines and corrugated board manufacturers. The car making takumi were selected on their dexterity with paper folding (origami). 

meatpack  Corrugated board is the number 1 packaging for meat. As it is for fruit & vegetables. Yet both categories use different corrugated solutions. Until recently, that is. Dawn Meats, a major beef & lamb exporter, looked for a new packaging for their export into some 40 countries. Requirements were a turnkey solution for their three production sites in Ireland, cost reduction, better pallet utilization and above all, total elimination of the risk of damages.

mcbike A new take-away service by fast food chain McDonalds could create an uptake for new packaging fit for cycling. With this new service not only can cyclists pedal into a McDonald’s drive-through stand, but on top of that their food comes in a packaging designed especially for transportation on bicycles.


Following warnings that the Great Barrier Reef could be placed on the list of Heritage Sites in Danger, WWF and Google Creative Labs have joined forces to help raise awareness about the state of the reef. They have created a device, like a helmet or goggles, which is used to take people on a virtual tour around the reef.

In Finland, seventy-five years ago, the state started to give maternity packs to all parents of new-born babies: each pack is a cardboard box containing clothes, useful products, bed linen and a small mattress. The box itself also doubles as a crib.

 Cats love to sleep in boxes, jump in boxes, play in boxes, and sometimes (often) get stuck in boxes. The cat phenomenon on the Internet is putting boxes in a new light. Packaging is one thing but give your cat a box and it opens a whole new world of possibilities!

When asked about what the EU could to do to help rebuild competitiveness of the European paper & board industry, MEPs were positive about the potential for our industry and shared their views on some of the challenges: