When asked about what the EU could to do to help rebuild competitiveness of the European paper & board industry, MEPs were positive about the potential for our industry and shared their views on some of the challenges:
Choosing the best packaging, shelving and racking systems to manage inventory, storage and order picking of garments and accessories is a challenge for most online fashion retailers. And never more so than during sales!
The new “Candy Pizza” by the Look-O-Look brand, 24 cm in diameter, looks very much like a traditional pizza. Covered with colourful fruit gums, it is presented in a typical corrugated pizza box.
‘The Boxtrolls’, the latest animated 3D movie from LAIKA, the creators of ‘Coraline’ and ‘ParaNorman,’ features a bunch of underground creatures who make clothes, gadgets and other gizmos out of cardboard. They’re just like children, give them a cardboard box and magic happens! As we’ve shown on many occasions.
Autumn sunshine? Another fantastic corrugated beer box. This one is perfect to hand out as a gift. It contains 6 bottles of beer, the communication is great thanks to the large printable area on the inside of the packaging. The integrated handle makes it easy to carry from the point of sale and the products are well protected.
With a great example of innovative solution that meets customer needs, a corrugated packaging for loudspeakers won the ‘Storage and Transport’ category at Germany’s “Goldene Welle” awards. The packaging is innovative, easy-to-use, and offers great protection;
A French television challenge recently showed a car crossing a bridge made of corrugated cardboard! Filmed at the corrugated plant in Oyonnax (France) where the elements of the bridge were manufactured from 100% recycled paper from the manufacturer’s own mills, the 1-ton car crossed over several times while the bridge stood the test easily.
High Volume digital printing on corrugated is now a reality. That was the conclusion of a well-attended workshop held by FEFCO. New technologies are opening up new possibilities for maximising the use of packaging as a platform for communicating directly to consumers.