The Finish packaging sector has come together to produce a campaign highlighting the wide range of benefits of different packages. The Quite a Package! Campaign is a series of highly entertaining video animations following 2 characters called Siiri and Rolle, who explore the benefits of different packaging types as they go about their daily life.

What do the French think of the cardboard as packaging material? According to a recent Ifop study they see it as a practical, economic and ecological multi-purpose material.


Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons.

corrugated house

A French couple originally looking to enlarge their home to offer bed and breakfast facilities decided that they wanted to be involved in sustainable tourism development in their area. “We found out that a company was developing a new concept of cardboard house” said Nicole Lenoble.

Many elements help ensure that fresh produce is protected while it moves along the supply chain. Packaging must be efficient during transport and warehousing. In the picture the height of the corrugated tray in which the peppers are packed minimises movement and maximises protection to ensure that they arrive in perfect condition.

The New Year is underway and one New Year resolution is getting a unanimous vote: Stop wasting food. Individuals, but also market players and institutions are pledging to reduce food waste. The European Parliament wants to declare 2014 European Year Against Food Waste and has called for action to halve food waste by 2025. The European Commission has launched a working group on food losses and food waste assembling a variety of food chain stakeholders. 

Whether it’s cooking the Christmas feast, decking the halls or enacting the Nativity, Christmas is a time for creativity.

On a regular basis, we’ve reported on the use of corrugated board in creative ways: from cars to robots, computers to cathedrals, it seems that corrugated’s versatility and aesthetic qualities make it an ideal medium for the realisation of creative ideas. We also discovered that children sometimes prefer the boxes their presents arrive over the presents themselves!

11 to 14 year old pupils studying Design and Technology in the UK have been invited to enter a school competition to design original corrugated board packaging. The competition is one of the modules on PaperWorks, the award winning multimedia schools resource developed by the Confederation of Paper Industries.

Engineer and artist Alex Reben created a corrugated robot equipped with sensors and a high resolution video camera for his Masters thesis at the Massachusetts Institute of Technology. The robot roamed around autonomously and using several methods to encourage interaction (including looking cute), the robot was able to pull stories from people and create a documentary.

Mr Corrugated was one of the stars of the show at The Grocer’s annual marketing, advertising and PR awards event in London recently (here he is pictured at the party afterwards!) The event is a gathering of many of the most influential brand owners in UK grocery.