Corrugated of Course

Cabin crew walking down aircraft aisles while balancing meals on trays may soon be a thing of the past. Easy-to-assemble and space-efficient, these stackable board trays make food service quick and simple – while providing an excellent marketing opportunity.

Always seeking the best, discerning shoppers often squeeze melons before buying. Bruised ones get left on the shelf. Furthermore everyone knows how vulnerable this fragile fruit can be during the journey from shop to home.

But thanks to a new corrugated packing solution the future is looking brighter.

Our members are always looking for different ways to make better packaging. Faced with the challenge of optimising existing transport packaging for premium hair care products, one of our members sought to reshape conventional thinking.

We are happy to announce that a valuable new member is joining the Corrugated of Course team. His role will be to demonstrate the value of corrugated in the supply chain and show why it is a material of choice for retailers, wholesalers and producers.

Please give a warm welcome to… Mr. Corrugated!

You may remember the article, “High octane corrugated advertising in Amsterdam” back in April.  It showed the ingenious Mini Cooper packaging Christmas advertisement capturing curiosity on the streets of Amsterdam.  Well, someone has sent us an email about another equally daring and captivating ad, which also took place in Amsterdam.

With 68% of consumers making their purchase decisions at the point of sale (POS), it is easy to understand why manufacturers want eye-catching and appealing stands to display their products.

How does corrugated play a role?  Well, two corrugated displays were among this year’s winners for the POPAI POS Awards and are great examples that illustrate the strengths of this material.

The UK Corrugated industry has made significant achievements in recycling and has exceeded Government targets.  Converters have also developed solutions to increase supply chain efficiency and add value for customers.

Are these advances known by our customers? Also, how does packaging fit in with their new product development strategy?  How is the corrugated packaging industry perceived?

These questions and more were being raised. So we decided to find out the answers:

“What value does corrugated packaging add to the supply chain?”

Evidently, corrugated packaging offers retailers a strong, cost effective and sustainable packaging solution.  However, the common thread is branding.

Hear what our customers say:

This blog article will have a particularly citrusy flavour as it concerns the increasingly popular persimmons (also known as Kaki) and clementines.  Although these fruits are traditionally seen late in the year (Christmas), we couldn’t resist sharing this packaging story filled with vitamin C.

The persimmon market has been steadily growing over the last few years, particularly in Spain where it is reaching an annual production of 50,000 MT.  Likewise, the production of clementines is also strengthening.  Continuing on the Spanish developments mentioned in “You say Zucchini, I say Courgette”, Spanish sellers have also been looking for packaging alternatives to wooden crates which have traditionally been used to transport citrus fruits.

Last February 2011, an earthquake hit New Zealand’s second largest city, Christchurch, reaching 6.3 on the Richter scale and devastating many of city’s buildings.

One of the many structures to be critically damaged was Christchurch’s 131-year-old Anglican cathedral which stood proudly on the city’s central square.  Unfortunately, any chance of rebuilding this historic monument was crushed by a series of strong aftershocks and it will have to be demolished.