When asked about what the EU could to do to help rebuild competitiveness of the European paper & board industry, MEPs were positive about the potential for our industry and shared their views on some of the challenges:
Autumn sunshine? Another fantastic corrugated beer box. This one is perfect to hand out as a gift. It contains 6 bottles of beer, the communication is great thanks to the large printable area on the inside of the packaging. The integrated handle makes it easy to carry from the point of sale and the products are well protected.
High Volume digital printing on corrugated is now a reality. That was the conclusion of a well-attended workshop held by FEFCO. New technologies are opening up new possibilities for maximising the use of packaging as a platform for communicating directly to consumers.
The Finish packaging sector has come together to produce a campaign highlighting the wide range of benefits of different packages. The Quite a Package! Campaign is a series of highly entertaining video animations following 2 characters called Siiri and Rolle, who explore the benefits of different packaging types as they go about their daily life.
The corrugated industry has always shown its commitment to raising the efficiency of its customers’ supply chain. Here is an example where it significantly streamlined the packing process of a range of well-known food products in the UK.
What do the French think of the cardboard as packaging material? According to a recent Ifop study they see it as a practical, economic and ecological multi-purpose material.
Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons.
Always seeking the best, discerning shoppers often squeeze melons before buying. Bruised ones get left on the shelf. Furthermore everyone knows how vulnerable this fragile fruit can be during the journey from shop to home.
But thanks to a new corrugated packing solution the future is looking brighter.