The Finish packaging sector has come together to produce a campaign highlighting the wide range of benefits of different packages. The Quite a Package! Campaign is a series of highly entertaining video animations following 2 characters called Siiri and Rolle, who explore the benefits of different packaging types as they go about their daily life.

The corrugated industry has always shown its commitment to raising the efficiency of its customers’ supply chain. Here is an example where it significantly streamlined the packing process of a range of well-known food products in the UK.

What do the French think of the cardboard as packaging material? According to a recent Ifop study they see it as a practical, economic and ecological multi-purpose material.

 

Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons.

Cabin crew walking down aircraft aisles while balancing meals on trays may soon be a thing of the past. Easy-to-assemble and space-efficient, these stackable board trays make food service quick and simple – while providing an excellent marketing opportunity.

Always seeking the best, discerning shoppers often squeeze melons before buying. Bruised ones get left on the shelf. Furthermore everyone knows how vulnerable this fragile fruit can be during the journey from shop to home.

But thanks to a new corrugated packing solution the future is looking brighter.

Our members are always looking for different ways to make better packaging. Faced with the challenge of optimising existing transport packaging for premium hair care products, one of our members sought to reshape conventional thinking.

We are happy to announce that a valuable new member is joining the Corrugated of Course team. His role will be to demonstrate the value of corrugated in the supply chain and show why it is a material of choice for retailers, wholesalers and producers.

Please give a warm welcome to… Mr. Corrugated!

You may remember the article, “High octane corrugated advertising in Amsterdam” back in April.  It showed the ingenious Mini Cooper packaging Christmas advertisement capturing curiosity on the streets of Amsterdam.  Well, someone has sent us an email about another equally daring and captivating ad, which also took place in Amsterdam.

With 68% of consumers making their purchase decisions at the point of sale (POS), it is easy to understand why manufacturers want eye-catching and appealing stands to display their products.

How does corrugated play a role?  Well, two corrugated displays were among this year’s winners for the POPAI POS Awards and are great examples that illustrate the strengths of this material.