Archive for the tag "marketing"

Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons.

How do you merge delicious sweets and the great game of football?  Simple, packaging that comes in the shape of the ball.  That’s what one confectionery manufacturer did to celebrate the UEFA Euro 2012 (The European Football Championship) which took place in Poland and the Ukraine last summer.

You may remember the article, “High octane corrugated advertising in Amsterdam” back in April.  It showed the ingenious Mini Cooper packaging Christmas advertisement capturing curiosity on the streets of Amsterdam.  Well, someone has sent us an email about another equally daring and captivating ad, which also took place in Amsterdam.

With 68% of consumers making their purchase decisions at the point of sale (POS), it is easy to understand why manufacturers want eye-catching and appealing stands to display their products.

How does corrugated play a role?  Well, two corrugated displays were among this year’s winners for the POPAI POS Awards and are great examples that illustrate the strengths of this material.