With Christmas fast approaching, Santa’s “little helpers” will be thinking hard about what kids want for their presents, if they’ve been good, of course. However, Santa may want to read the research conducted by Ribena, a UK juice drink brand, on what kids enjoy playing with… he might be surprised.

I’ve been in the corrugated packaging world for just over eight years and it's a fantastic industry. We have a great story to tell, from which we want to share...