Corrugated of Course

This year’s ECR (Efficient Consumer Response) Conference was centered on the theme “the next generation” and how collaboration creates value across the supply chain. ECR is an industry body which aims to make the fmcg industry more responsive to consumer needs and promotes collaboration between stakeholders to achieve new efficiencies in the supply chain.

We believe many companies can make significant savings and efficiency gains by moving to performance criteria.

It’s quite understandable why people stick with what they know rather than taking what they might see as a risk by changing the way their corrugated packaging is designed. After all, if this particular pack has worked well for us year after year, why change it?