Archive for the tag "shoppers"

Gavin Chappell, Supply Chain Director of AsdaGavin Chappell supply chain director at Asda believes that “Packaging has a huge role to play in the prevention of waste”.

The way that corrugated packaging functions plays a crucial role throughout the supply chain. It ensures that products are protected throughout their journey from factory or farm to the supermarket and onwards to your home.

Xavier Hua, Managing Director ECRThis year’s ECR (Efficient Consumer Response) Conference was centered on the theme “the next generation” and how collaboration creates value across the supply chain. ECR is an industry body which aims to make the fmcg industry more responsive to consumer needs and promotes collaboration between stakeholders to achieve new efficiencies in the supply chain.

“What value does corrugated packaging add to the supply chain?”

Evidently, corrugated packaging offers retailers a strong, cost effective and sustainable packaging solution.  However, the common thread is branding.

Hear what our customers say: