The Finish packaging sector has come together to produce a campaign highlighting the wide range of benefits of different packages. The Quite a Package! Campaign is a series of highly entertaining video animations following 2 characters called Siiri and Rolle, who explore the benefits of different packaging types as they go about their daily life.

What do the French think of the cardboard as packaging material? According to a recent Ifop study they see it as a practical, economic and ecological multi-purpose material.

 

Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons.

corrugated house

A French couple originally looking to enlarge their home to offer bed and breakfast facilities decided that they wanted to be involved in sustainable tourism development in their area. “We found out that a company was developing a new concept of cardboard house” said Nicole Lenoble.

The New Year is underway and one New Year resolution is getting a unanimous vote: Stop wasting food. Individuals, but also market players and institutions are pledging to reduce food waste. The European Parliament wants to declare 2014 European Year Against Food Waste and has called for action to halve food waste by 2025. The European Commission has launched a working group on food losses and food waste assembling a variety of food chain stakeholders. 

The Confederation of European Paper Industries (CEPI) has announced having found a breakthrough decarbonisation technology called “deep eutectic solvents” (DES) a brand new technology which, at low temperatures, breaks biomass down into constituent parts that can then be used in the paper and pulp industries. 

Great News: Mr Corrugated has been shortlisted for Trade Media campaign of the year in the Grocer Marketing, Advertising & PR Awards.

The Grocer is the main grocery trade magazine in the UK. Take a look at the shortlist here http://www.gramia.co.uk/page/2013_shortlist.html. There were 94 entries for the Trade Media category alone, so this is a strong achievement by Mr Corrugated!

The European Recovered Paper Council (ERPC) has recently published a monitoring report announcing that Europe recycles an impressive 71.7% of the paper it uses, making it the global champion. This is important because recycled paper and board is an essential raw material resource used to make a wide range of new products including corrugated packaging.

Cabin crew walking down aircraft aisles while balancing meals on trays may soon be a thing of the past. Easy-to-assemble and space-efficient, these stackable board trays make food service quick and simple – while providing an excellent marketing opportunity.

Always seeking the best, discerning shoppers often squeeze melons before buying. Bruised ones get left on the shelf. Furthermore everyone knows how vulnerable this fragile fruit can be during the journey from shop to home.

But thanks to a new corrugated packing solution the future is looking brighter.