Archive for the tag "brand"

Every summer for the last two years, the American brewer, MillerCoors has hosted the Miller Freshtival – a music festival in Turkey.  And they’ve done something very Rock ‘n’ Roll to their packaging.

Many designers and brand managers are becoming more aware of corrugated packaging’s potential to enhance brand values.

The pace of change in the corrugated industry, particularly when it comes to printing, has been so rapid in the last decade that it is worth describing what’s happening and pointing to the untapped potential corrugated has for brand owners.