Corrugated of Course

Summer still seems far away, but we’ll soon be enjoying those warm, light evenings again. There’s nothing like a refreshing ice-cold beer to drench your thirst as you sit outside.

Our members are always looking for different ways to make better packaging. Faced with the challenge of optimising existing transport packaging for premium hair care products, one of our members sought to reshape conventional thinking.

Consumers in Europe have a high regard for paper-based packaging. In fact, they love it!

Here are some facts from a study in Germany:

• 79% of the German consumers think that paper based packaging is ecologically advantageous compared to plastics.

The “5 easies” are a set of conditions on the functional requirements secondary packaging must adhere to in order to be called “Retail Ready Packaging” (also known as Shelf Ready Packaging).

It may not seem like it, but Retail Ready Packaging was a dramatic shift in our industry’s philosophy and required a whole new approach to packaging.

With Christmas fast approaching, Santa’s “little helpers” will be thinking hard about what kids want for their presents, if they’ve been good, of course.  However, Santa may want to read the research conducted by Ribena, a UK juice drink brand, on what kids enjoy playing with… he might be surprised.

This year, Poland’s prestigious packaging contest, PakStar, ran for its 6^th edition in Poznan and revealed an interesting winner in its “Primary Packaging” category.

How do you merge delicious sweets and the great game of football?  Simple, packaging that comes in the shape of the ball.  That’s what one confectionery manufacturer did to celebrate the UEFA Euro 2012 (The European Football Championship) which took place in Poland and the Ukraine last summer.

Every summer for the last two years, the American brewer, MillerCoors has hosted the Miller Freshtival – a music festival in Turkey.  And they’ve done something very Rock ‘n’ Roll to their packaging.

Corrugated packaging protects your products between the factory and your local shop or doorstep. This is an important role in any situation, but especially in the case of technological products.

You may remember the article, “High octane corrugated advertising in Amsterdam” back in April.  It showed the ingenious Mini Cooper packaging Christmas advertisement capturing curiosity on the streets of Amsterdam.  Well, someone has sent us an email about another equally daring and captivating ad, which also took place in Amsterdam.