Consumers in Europe have a high regard for paper-based packaging. In fact, they love it!
Here are some facts from a study in Germany:
The “5 easies” are a set of conditions on the functional requirements secondary packaging must adhere to in order to be called “Retail Ready Packaging” (also known as Shelf Ready Packaging).
It may not seem like it, but Retail Ready Packaging was a dramatic shift in our industry’s philosophy and required a whole new approach to packaging.
You may remember the article, “High octane corrugated advertising in Amsterdam” back in April. It showed the ingenious Mini Cooper packaging Christmas advertisement capturing curiosity on the streets of Amsterdam. Well, someone has sent us an email about another equally daring and captivating ad, which also took place in Amsterdam.