Archive for the tag "printing"

Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons.

Many designers and brand managers are becoming more aware of corrugated packaging’s potential to enhance brand values.

The pace of change in the corrugated industry, particularly when it comes to printing, has been so rapid in the last decade that it is worth describing what’s happening and pointing to the untapped potential corrugated has for brand owners.