Nov 20th, 2012

Pick & Go Apples

This year, Poland’s prestigious packaging contest, PakStar, ran for its 6th edition in Poznan and revealed an interesting winner in its “Primary Packaging” category.

Although the hexagonal packaging, made from corrugated board, looks more synonymous with honey, it is a “Pick & Go” design for premium apple brands.  It’s not some creative twist to encourage consumers to marry apples and honey together (yum by the way) but a conscious engineering decision that benefits various stakeholders.

Its shape will help wholesalers create a shelf presentation that captures customer attention.

The hexagonal design protects the apples throughout their journey and is space efficient.  Finally, it has an integrated handle that makes it easy for consumers to pick up, buy and take home.