Archive for the tag "branding"

To carry on from last week’s boombox packaging blog, here is something on a much grander scale.  Obviously, it is big and more closely resembles a boombox.  What you can’t tell from the pictures is that it is powered by a car battery and actually works!

“What value does corrugated packaging add to the supply chain?”

Evidently, corrugated packaging offers retailers a strong, cost effective and sustainable packaging solution.  However, the common thread is branding.

Hear what our customers say:

This blog article will have a particularly citrusy flavour as it concerns the increasingly popular persimmons (also known as Kaki) and clementines.  Although these fruits are traditionally seen late in the year (Christmas), we couldn’t resist sharing this packaging story filled with vitamin C.

The persimmon market has been steadily growing over the last few years, particularly in Spain where it is reaching an annual production of 50,000 MT.  Likewise, the production of clementines is also strengthening.  Continuing on the Spanish developments mentioned in “You say Zucchini, I say Courgette”, Spanish sellers have also been looking for packaging alternatives to wooden crates which have traditionally been used to transport citrus fruits.

Readers may want to postpone reading this until lunch as it will conjure up images of the Mediterranean and delicious grilled vegetables.  The subject concerns Spanish vegetables and how they travel from sun-bathed fields to your local restaurant or dinner table.

Traditionally, farmers in Spain have sold their peppers, tomatoes and zucchinis at auction using 10kg plastic crates.  After the sale, the vegetables are frequently repackaged into generic unbranded 5kg plastic boxes ready for shipment to the point of sale.  This transfer increases damages to the produce, increases costs, and delays the transition from farm to fork.