Readers may want to postpone reading this until lunch as it will conjure up images of the Mediterranean and delicious grilled vegetables. The subject concerns Spanish vegetables and how they travel from sun-bathed fields to your local restaurant or dinner table.
Traditionally, farmers in Spain have sold their peppers, tomatoes and zucchinis at auction using 10kg plastic crates. After the sale, the vegetables are frequently repackaged into generic unbranded 5kg plastic boxes ready for shipment to the point of sale. This transfer increases damages to the produce, increases costs, and delays the transition from farm to fork.