Archive for the tag "design"

You may remember the article, “High octane corrugated advertising in Amsterdam” back in April.  It showed the ingenious Mini Cooper packaging Christmas advertisement capturing curiosity on the streets of Amsterdam.  Well, someone has sent us an email about another equally daring and captivating ad, which also took place in Amsterdam.

Joolz Bird HouseRemember our article on Bin Xu’s chair where the corrugated packaging and chair were one and the same?  (See: Supermarket inspiration creates new life for boxes)  Well, we’ve found a similar and equally clever design.

This blog article will have a particularly citrusy flavour as it concerns the increasingly popular persimmons (also known as Kaki) and clementines.  Although these fruits are traditionally seen late in the year (Christmas), we couldn’t resist sharing this packaging story filled with vitamin C.

The persimmon market has been steadily growing over the last few years, particularly in Spain where it is reaching an annual production of 50,000 MT.  Likewise, the production of clementines is also strengthening.  Continuing on the Spanish developments mentioned in “You say Zucchini, I say Courgette”, Spanish sellers have also been looking for packaging alternatives to wooden crates which have traditionally been used to transport citrus fruits.

Inspiration is a state of mind. You don’t need to travel to the other side of the world to see things differently, there are opportunities for inspiration all around us, all the time. Take Bin Xu for example; while he was studying to be an architect he was also working in a supermarket, opening and disposing of thousands of boxes as he refilled the supermarket shelves. While opening yet another box, the Chinese student was caught by the strong character of corrugated board, “It is low cost and you can find it everywhere”.

Last February 2011, an earthquake hit New Zealand’s second largest city, Christchurch, reaching 6.3 on the Richter scale and devastating many of city’s buildings.

One of the many structures to be critically damaged was Christchurch’s 131-year-old Anglican cathedral which stood proudly on the city’s central square.  Unfortunately, any chance of rebuilding this historic monument was crushed by a series of strong aftershocks and it will have to be demolished.

Advertising is all around us.  Every day, on our way to work, we see billboards, posters, bus stop adverts, adverts on the side of the bus, adverts on lamp posts and even on building facades.

However, we have become so accustomed to them that we hardly notice them anymore.  They have just become part of the daily background.  (Unless you are waiting in traffic or for your bus and find their witty statements a welcome distraction.)

Charity fundraisers around the world use plastic boxes to collect donations at events or when going door to door in a community.

These plastic boxes are regularly stored, distributed and collected from a network of donation collectors, costing the charity money that really can’t be wasted.  However, this is about to change. In the Netherlands an ingenious alternative is being tested to replace these plastic boxes with a hybrid of solid and corrugated board. 

It’s a simple, but very shocking fact: in the EU, the amount of food wasted per person each year amounts to 179 kg, as European Environment Commissioner Janez Poto?nik explained at the Combating Food Waste in the EU event that took place in Brussels in November 2011.

If you play an active role in Europe’s consumer goods supply chain, we recommend you read the Retail Forum’s* latest issue paper on Packaging optimisation.

Considering the size and breadth of this market, the paper gives a concise overview of the life cycle of packaging as part of a product, backed up with some useful statistics and graphs which illustrate trends in production, consumption and waste.

Another new year, yet for many businesses the New Year carries over last year’s challenges of continuously looking to reduce costs. Often simple solutions are the best ones and as you settle back into work after the break, this video by a Dutch potato processor might give you fresh inspiration to tackle your cost reduction goals.

Dutch potato processor Aviko needs to transport perfect potatoes all year around so the right packaging is critical.