In the competitive retail market, presentation plays a key role in product success. For Spanish wine brand ElSol, the objective was to design a functional, sustainable, and visually appealing point-of-sale display that protects and highlights the bottles while reflecting the atmosphere of a Spanish wine cellar.
Made from lightweight, corrugated cardboard, the display combines recyclable materials with aesthetic appeal. Its earthy tones and textured finish evoke ElSol’s vineyards, creating a cohesive brand experience.
The display won an award at the worldstar packaging awards 2025 in the point of sale category.