A tyre deserves packaging that works as hard as it does. The unique hexagonal form—a subtle nod to the hex key every cyclist knows by heart. Made from sturdy corrugated cardboard, it protects the product while putting it proudly on display. But beyond the visual reference, the six-sided structure gives the pack strength, stackability, and standout shelf presence. It rolls less. It displays better.

Tyres change with terrain and riding style, so choosing the right one is a tactile decision. This pack lets shoppers see and feel the tyre—tread pattern, softness, character—without opening or damaging the packaging.

One smart design fits every tyre in the range, simplifying logistics and retail presentation. A built‑in handle means it sits just as comfortably on shelves or eurohooks as it does in your hand on the way home.

And it replaces plastic packaging entirely. Protection that travels well from warehouse to store to trail.

The packaging was recognised with both a Hungaropack Sustainability Award and a WorldStar Packaging Award. More information here