Jan 31st, 2013

A love-affair with paper-based packaging

A love affair with paper based packagingConsumers in Europe have a high regard for paper-based packaging. In fact, they love it!

Here are some facts from a study in Germany:

  • 79% of the German consumers think that paper based packaging is ecologically advantageous compared to plastics.

  • 73% think that paper and carton/corrugated are ecologically sensible packaging materials vs 12% in favour of plastics.

Furthermore, in more eco-conscious countries, Nielsen studies reveal a consumer preference for packaging that is recyclable, biodegradable and safe from a disposal perspective – using materials such as paper, cardboard, and/or glass rather than plastic or polystyrene.