Designing both functional and environmentally friendly packaging is one of the biggest challenges for the packaging industry today. One of the best ways to reduce waste is to use less. That’s exactly what this packaging does, the inside layer stretches to fit to and protect the product inside. The inventive design, cutting incisions onto paperboard in a triangular pattern which form inserts that store and protect items of various shapes and sizes. The product cannot move because an identical insert as the one the product is placed on lies on top, the lid of the box then holds the two inserts tightly together. No need for plastic bubble wrap anymore !