What do the French think of the cardboard as packaging material? According to a recent Ifop study they see it as a practical, economic and ecological multi-purpose material.

94% of French people surveyed said that cardboard was suitable for packaging and protection while and 90% claim that they regularly buy products packaged in cartons and that it is an integral part of their daily lives. Moreover most people emphasize the practical aspects of boxes (87%), finding them easy to open (81%), solid (80%) and reusable (69%).