We reported earlier on an ice pack for beer. Well here is another version: Miller Brands UK has developed a corrugated beer case for Miller Genuine Draft that expands when opened and holds ice to chill bottles before drinking.

Matthew Watts of Miller said: “The development of this innovative pack which uses specialised water resistant papers, required an extended product development phase including technical and design expertise. The inside of the pack has a laminated waterproof barrier and is externally litho printed with an aqueous varnish.”

The designers made sure that the pack was 100% recyclable, which is the case for all corrugated packaging. The opening and display had to be intuitive with the case opening to uncover a space to be filled with ice.

A great example of fit for purpose corrugated packaging just in time for summer!

For more information, read the full article featured on Packaging News.