Consumers in Europe have a high regard for paper-based packaging. In fact, they love it!
Here are some facts from a study in Germany:
- 79% of the German consumers think that paper based packaging is ecologically advantageous compared to plastics.
- 73% think that paper and carton/corrugated are ecologically sensible packaging materials vs 12% in favour of plastics.
Furthermore, in more eco-conscious countries, Nielsen studies reveal a consumer preference for packaging that is recyclable, biodegradable and safe from a disposal perspective – using materials such as paper, cardboard, and/or glass rather than plastic or polystyrene.