A love affair with paper based packagingConsumers in Europe have a high regard for paper-based packaging. In fact, they love it!

Here are some facts from a study in Germany:

  • 79% of the German consumers think that paper based packaging is ecologically advantageous compared to plastics.

  • 73% think that paper and carton/corrugated are ecologically sensible packaging materials vs 12% in favour of plastics.

Furthermore, in more eco-conscious countries, Nielsen studies reveal a consumer preference for packaging that is recyclable, biodegradable and safe from a disposal perspective – using materials such as paper, cardboard, and/or glass rather than plastic or polystyrene.

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