Young British entrepreneur Jimmy Cregan came back from a trip to Australia with a goal: to develop and sell ale the very best iced coffee. Launched in April 2011 and retailing in high-end stores in England, Jimmy’s Iced Coffee benefitted from the ideal partner: high-quality printed corrugated retail-ready packaging (RRP) of 6 or 12 single-serve 330ml cartons. A great marketing medium, corrugated offered this brand the possibility of using striking colours and shapes as well as great display and merchandising qualities.
“When our co-packer installed a new filling line it not only enabled us to upgrade our carton to a format infinitely more appropriate for on the go consumption, but also to totally review our transit and merchandising strategy” said Cregan.
For more information see: http://www.packagingnews.co.uk/sectors/corrugated-packaging/a-refreshing-change-promotional-feature/