Environmental concerns have led consumers to increasingly choose materials that are recyclable, renewable and sustainable, these include carton as well as corrugated board.

In Denmark, Tetra Pak have launched a`Pure` water range and while you can`t see the product, the packaging is appealing and emphasizes the `deliberate` choice of carton as a package. Also in the UK carton packed water designs are available on the market.

A great example of eco-design & good for summer days: lightweight and easy to transport!